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Conceptual Phase (N)

New exhibition projects typically begin with a conceptual phase in which a subject and a visitor target group are selected.

It is common to make use of a front-end analysis to generate subject candidates. In such an analysis, previous projects are assessed and demographic data of the visitor population is acquired.

It is also common to assess the kinds of knowledge the target group have of the chosen subject, their interests and priorities, or to attempt to find ways to attract visitors from community groups that seldom visit museums.

After the production team has generated a number of ideas, available resources for completing the project are assessed, together with the appropriation of a suitable time slot in the exhibition schedule.